I led Eventbrite’s initial global expansion into 20 markets worldwide. What lessons can we learn looking back on how to launch products globally? Lesson 1: A strong global mission translates well The potential global reach of the Eventbrite mission was a primary reason I came on board. In 2011, Eventbrite’s mission was to make events as easy to create, find, and attend as possible. On a human level, this felt universal. People want to connect with communities and attend events. Over time, Eventbrite’s mission evolved to address this fact into “Eventbrite brings the world together with live experiences” As I negotiated my offer to join Eventbrite from Toronto, I compared…